January 11, 1937
Lincoln Month So. 123
m
ONDAY IVIORNINC
M
ES5ACE
To Lincoln Life Field Men
THE LINCOLN NATIONAL LIFE INSURANCE COMPANY OF FORT WAYNE, INDIANA
OPPORTUNITY
What You Can Do In Lincoln Month
AS A Lincoln Life representa- tive you have an exceptional opportunity in February.
In your community you enjoy a unique position — a representa- tive of a company which spon- sors the Lincoln National Life Foundation. As you know, the purpose of the Foundation is to foster interest in Abraham Lin- coln and to contribute to Lincoln lore through original study and research. Your Home Office building houses the most com- plete library of literature dealing with Lincoln ever assembled.
Much of this Lincoln material is available to you. It can be used to the advantage of the commun- ity and yourself. Here are some of the specific things you can do in February — which will not only be of service to your com- munity, but at the same time will create the most desirable pub- licity for yourself, as well as aid you in making useful contacts.
Lincoln Displays
Pictured in this Message are the four Lincoln displays avail- able to you. Displays are perhaps your most effective publicity me- dium. They can be exhibited —
1. In store windows
2. In lobbies of office buildings, banks, large restaurants, hotels
3. In the book or picture sections of department stores
4. In public libraries and public schools
5. In private and public museums
If you have not already done so, why not arrange now for at least one Lincoln display in your community?
An Experience
L. R. Roberts, of Mason City, Iowa, tells how he used Lincoln displays. "I used both the cabin display and
the large display in the wooden frame. The displays were placed in a large show window of our leading clothing store and were shown for six days, from February 10th to 15th. They were par- ticularly effective at night because of a special lighting arrangement. The background for the display was fur- nished by a large American flag draped about the large Lincoln picture, under which was my poster advertisement.
In 1637 the first Lincoln sailed for America in the good ship John and Doro- they and landed at Salem, Massachusetts. This year marks the 300th Anniver- sary of the coming of the Lincolns to America.
"Considerable publicity was given the displays by our local newspaper, which gave me a fine story, and by personal letters to school teachers ask- ing them to call the attention of their students to the displays. As a result of advertising literature and Brady photographs distributed, I obtained 11 direct leads for insurance besides a host of names of persons on whom I called.
"It is my opinion that my agency and the Company has received more publicity through these displays than could have been obtained through any other means in such a short space of time. This unique advertising placed us out ahead of every other Company in the vicinity for that week."
The 300th Anniversary Display
Pictured on the next page is the new 300th Anniversary Dis- play— depicting scenes and per- sonages important in the history of the Lincoln family in America.
The display has this additional advantage to you — the frame is permanent and can be used for framing other displays. The
board on which the picture is mounted is detachable from the frame. During the year you will have the opportunity to secure other sets of pictures mounted on panels and ready to be inserted in the frame, to take the place of the present panel.
Other New Displays
Two other completely new dis- plays are offered this year — "The Lincoln Head Exhibit" and "The Gettysburg Address Display." The first display — pictured in this Message — is definitely a quality display for the smaller windows or for display on a wall.
The Gettysburg Address dis- play is inexpensive — costing but 40f complete — and is suitable for a small window and for school rooms. It consists of :
1 large facsimile of the Gettysburg Address, 15" x 49" mounted on a decorative card 23" x 28" with agent's imprint.
1 large colored lithograph of the Brady Lincoln 16" x 22" mounted on a large decorative card 21" x 28" with caption.
The Lincoln cabin display — also pictured in this Message — is again available. This display has been used for several years and has proved steadily popular.
New Lincoln Books
This year you will have avail- able two more Lincoln booklets for distribution. An entirely new booklet. Little Known Lincoln Humor, has been prepared. The cover reproduces a famous pic- ture of Lincoln and a crony swap- ping jokes ; inside are eight pages of authentic, humorous stories about Lincoln.
300th ANNIVERSARY DISPLAY
The new 300th Anniversary Display appropriately pictures important scenes and persons in the history of the Lincoln family in America.
Pictured are:
1. Colonial Home of the Lincolns i2. Wilderness Home of the Lincolns
3. Capitol Home of the Lincolns
4. Levi Lincoln. Sr.. Attorney General in Thomas Jefferson's Cabinet
5. Benjamin Lincoln. General in the Re- volutionary War
6. Thomas Lincoln. Father of the Presi- dent
7. Abraham Lincoln and Son. a Repro- duction of the Mizen Painting
8. Robert Lincoln. Oldest Son of the President
9. Willie Lincoln. Son of the President
10. "Tad" Lincoln, Son of the President
11. Abraham Lincoln II, Son of Robert Lincoln
Each picture is an actual photograph — not a print. The photographs are on chocolate brown mountings and attached to a sand colored corrugated background — a strikingly effective color combina- tion. The frame is made of heavy wood and silvered. The color scheme is such that the display is particularly effective under lights. This display will fit the sur- roundings of the finest department store window or the lobby of the most preten- tious bank, theatre, or office building.
The over-all dimensions of the frame are 3x5 feet. The price of the display complete to you is $5.00 including ship- ping charges and your own name card. Order now so the display will be in your hands bv Februarv 1.
The entire panel on which the pictures are mounted may be de- tached from the frame. If you al- ready have a frame and desire the new 300th Anniversary panel only the price for the panel is $2.50.
When ordering display panel only, advise whether or not fasteners for holding the dis- play in the frame are to he included.
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The very popular Little Known Line (An Episodes has been reprinted. The picture of Lincoln and his son Tad — which appeared on the October outdoor advertising poster and which will appear in our February maga- zine advertising — is reproduced on the cover.
The new booklets will be avail- able in any quantity you desire at a price of y^ each.
The more elaborate Concise Biography is again available for special distribution at 2<- a copy.
Lincoln Leaflets
In addition, there are several miniature Lincoln Lore leaflets available for general distribu- tion. The series consists of:
Lincoln's Manual for Lawyers
Lincoln's Military Manual Lincoln's Manual for Execu- tives
Lincoln's Place in the Universe 100 Outstanding Events in Lincoln's Life
The Constitution from Lin- coln's Viewpoint
Banquet Souvenirs
Banquet or luncheon tables offer opportunities for small Lin- coln mementos. The Gettysburg Address or the small Brady photograph (Form 1966) are es- pecially appropriate for this pur- pose— as are also the new book- lets and the Concise Biography.
Watch your daily newspapers for announcements of such Lin- coln banquets or luncheons.
Contact These Groups
You can help these groups make their Lincoln programs more interesting — and at the same time open up favorable per- sonal contacts for yourself:
Advertising Clubs, American Le- gion, Athletic Clubs, Bar Asso- ciations, Business and Professional Women, Churches, Daughters of American Revolution, Grand Army of the Republic, Historical Socie- ties, Knights of Columbus, Lodges, Luncheon Clubs, Women's Clubs, Young Men's Christian Associa- tions, etc.
Here are some suggestions:
Luncheon Clubs — Distribute Gettys- burg Addresses or small Brady photographs for favors.
Schools — Encourage essay contests on Lincoln or Gettysburg Address recitation competitions by offer- ing a suitable Lincoln prize.
I
LINCOLN CABIN DISPLAY
LINCOLN HEAD EXHIBIT
*ftp
This display reproduces in miniature the Lincoln birthplace farm. Cabin and fence are made by hand by an old man who lives near the birth- place in Hodgenville, Kentucky, from wood cut on the original Lincoln farm. The red earth which accompanies the display is taken from this farm.
Set up for exhibit, the display covers a space about 40" x 50'. Because of its convenient size, it has a wide range of uses. The placards accompany the display. One placard is imprinted with the agent's name. The cost of the display complete is $2.00, including shipping charges.
This exhibit is suitable for display in cither a window or on a wall. It consists of one stained board (18" x 31") with the name "Lincoln" in raised letters. On the board is mounted the famous Volk cast of Lincoln's head. Included is a card with the agent's imprint. The head can be de- tached easily for other uses also. The price of the display including the agent's imprint card is $3.00.
Churches — Supply ministers with copies of Lincoln Lore dealins.' with Lincoln's religious attitudes which may encourage a special Lincoln sermon.
Boy Scouts — Encourage Scouts to make a pilgrimage on February 12 to some Lincoln shrine and secure merit award for them from thi Lincoln National Life Foundation. (Write Foundation for details.)
Lincoln Programs
Committees in charge of Lin- coln programs will be apprecia- tive of suggestions. You are in position to furnish the following material — without charge from the Foundation — for speeches, plays, and programs :
Manuscript address entitled "Lincoln, the Prairie Lawyer"
This speech on Lincoln you may de- liver yourself, or make it available to some one else who is looking for an interesting talk on an important phase of Lincoln's life.
School playlet entitled
"Why Lincoln Grew a Beard"
Arranged for children in the sixth or seventh grades. Seven children hi
(he cast representing Mr. and Mrs. Bedell and their daughter, Grace, Mr. and Mrs. Lincoln and their children, "Tad" and Willie.
Brief readings l.
to Lincoln — 11
English tributes short readings.
2. Poems on Lincoln by New England poets — 4 famous poems. ^.5£»
3. Poems by Abraham Lincoln — 3 poems relating to Lincoln's boy- hood. ^h%
4. Lincoln questionnaire — 100 ques- tions and answers about Lincoln's life.
5. How "In God We Trust" got on our coins — a paper, seven minutes reading time.
6. Scout Abraham Lincoln — how Lin- coln as a boy would have measured up to the scout laws.
New Large Pictures
Your attention is called to the new "jumbo" size reproduction of the Brady Lincoln portrait in color. The new picture is 16 by 22 inches and is especially adapt- ed for public buildings, offices, and school rooms.
A splendid jumbo size repro- duction of the Gettysburg Ad- dress, 15" by 19", is also available now. The price of the new pic- ture and Address is 10c each.
Your Opportunity
During the intervening days before February 12, many people in your community are going to be in need of suggestions and ma- terial for Lincoln programs. Many of the merchants will be planning Lincoln displays. You. ,as a representative of the Com- pany which sponsors the Lincoln National Life Foundation, can be of greater assistance to these people than can perhaps anyone else in your community. Such as- sistance will be appreciated, and the publicity which will result and the contacts made cannot but prove helpful to you.
Newspaper Publicity
The LNL Foundation will re- lease to the nation's press during February Lincoln material of in- terest to the editors.
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LINCOLN MATERIAL
(1) Bust by Volk; (2) Head by Volk; (3) Bust by Votering; (4) Book Ends and Lincoln Books; (5) Right Hand; (6)
Left Hand.
Here are listed and described Lin- coln material suitable for prizes, me- mentos, and displays which can be se- cured direct from the Supply Section of the Agency department. The prices are the cost prices based upon whole- sale purchases.
Art
Bust by Volk $5.50
Actual life size, plastic material,
bronze finish, height 18". Head by Volk $2.25
Actual life size, plastic material,
bronze finish, for hanging on wall. Bust by Votering $2.00
Plastic material, bronze finish,
height 10%". Marbilite Bust $1.25
White composition, 11" high. Book Ends $3.00 per pair
Plastic material, bronze finish,
weighted black base, height SV2". Ritfht Hand $1.25
Actual life size, plastic material,
bronze finish.
Left Hand $1.00
Gavel $ .25
.Made of wood from Lincoln's
birthplace farm. Letter Opener $ .80
White metal, bronze finish, 10% "
long.
Books
Life of Abraham Lincoln $ .75
By Herndon, most famous Lincoln Source Book, edited by Paid M. Angle, 511 pages.
Abraham Lincoln $ .75
By Charnwood, best biography by
English author, 234 pages. Abraham Lincoln $ .75
By Ludwig, best biography by
German author, 500 pages. Abraham Lincoln $ .75
By Sandburg, most interesting
American biography, 604 pages. Mary Lincoln, Wife and Widow....$ .75
By Sandburg, most recent book on
Mrs. Lincoln, 350 pages. Women Lincoln Loved $1.25
By Barton, 377 pages. True Story of Lincoln's Gettysburg
Address $ .75
By Tausek, 70 pages. Myths After Lincoln $ .75
By Lewis, Lincoln legend stories,
422 pages. Lincoln's Address and Letters (162
pages) $ .45
Company Booklets
Abraham Lincoln, A Concise
Biography 2<i!'
Little Known Lincoln Humor x/z6
Little Known Lincoln Episodes x/z<i:
Pictures
.35
Pyroglass Miniature $
Of Mr. Lincoln, size 3x3% ". Pyroglass Miniature $ .35
Of Mrs. Lincoln, size 3x3%". Brady Lincoln Portrait $
In full color (7" x 9"). Brady Lincoln Portrait $
In full color (12"xl6").
.01 .03
Brady Lincoln Portrait $ .10
In full color, 16" x 22". Brady Photograph l/i$
Form 1966—1%" x 3%". Lincoln and His Mother $ .01
9" x 10%" in Sepia. Lincoln at Gettysburg $ .01
8" x 12" in Sepia.
Facsimiles
Gettysburg Address $ .01
Small size in envelope. Gettysburg Address $ .10
Large size (15"xl9") suitable for
framing. Bixby Letter No charge
Blotters
Lincoln Head No charge
Lincoln and Tad (Form 2345-1).
No charge
Matches and Lighters
Book Matches —
Bearing Lincoln head and agent's
imprint.
$3.25 for 1,000 books
7.50 for 2,500 books
Pocket Lighters $ .15
Chromium steel with Lincoln head. Paper Weights $ .25
Brushed brass with Lincoln head
on one side and Company imprint
on other.
Order early. Be assured of having your material. Don't wait until the supply is exhausted.